External event: Protect, Verify, Perform – How attention drives outcomes - About
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Results, ROI and bang for your buck… Today is all about how you set yourself up for the best outcomes from your ad investment, which comes down to how you protect it, measure it, track it and optimise it.
Campaign’s exclusive event, in partnership with DoubleVerify, will explore the next frontier in digital marketing and address questions around attention metrics and verification such as:
- How can better media quality and verification drive performance and ROI?
- How can attention inform campaign performance and drive business outcomes?
- What are the main challenges and opportunities in the European Connected TV space?
The conversation will feature two cross-industry expert panels and two inspiring keynotes. Throughout the day, questions will be fielded from participants, the brand marketers and agencies grappling with these issues every day.
To register, follow this link: https://insight.campaignlive.co.uk/-attention-drives-outcomes?utm_source=CAM&utm_medium=DVPROMO&utm_campaign=DoubleVerify
Where: RSA House, 8 John Adam Street, London WC2N 6EZ and online