Front of mind for many procurement professionals is how to deliver a remuneration model that both fits their business needs and guarantees motivation for their agencies.

Whilst in recent years there have been a number of developments in the fundamental way remuneration is approached, there is strong evidence that some deep-rooted issues in approaches have not been rectified at the same pace.

In our recently conducted peer research, we evidenced a significant number of methodologies currently in use and little in the way of a desire within the industry to create a more single-minded ‘best practice’ approach. To us, this underlines the complexity of building a model which is genuinely appropriate for both your business and your partners, an the need to try different options in search of that perfect solution.

Our guest speaker and WFA strategic partner, Stuart Pocock, Joint Founding Partner of The Observatory International, reviews some of the key findings from our recent joint study on Global Agency Remuneration, shares his perspectives and gives recommendations on how to design and implement the best possible model to deliver for all stakeholders.