The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
See more 
Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
See more 
Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
RSS Feed-
ANZ Bank / ‘Bank in the name of love’
Read more about "ANZ Bank / ‘Bank in the name of love’"ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Inclusive marketingWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity and age in marketing. New WFA Diversity & Inclusion Task Force launched. Group to be led by new WFA Diversity Ambassadors: former EA Marketing lead, Belinda Smith, and GSK’s Senior Media Director for EMEA, Jerry Daykin
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Advertising & policyInclusive marketing
A Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work culture.
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COVID-19: Promoting positive gender roles in marketing and advertising
Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address the impacts of COVID-19
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment
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Advertising & policyInclusive marketingColombia applies pressure to inadequate representation in advertising
Read more about "Colombia applies pressure to inadequate representation in advertising"ANDA Colombia launches guide to stamp out stereotypes in marcomms
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Advertising & policyInclusive marketingSustainabilityFrench update programme to make marketing FAIReR
Read more about "French update programme to make marketing FAIReR"Union des marques and FAIRe signatories strengthen commitments to responsible marketing
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Advertising & policyInclusive marketingSouth Africa and Unstereotype Alliance write a new chapter in the fight for equality
Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"Marketing Association of South Africa launch the third Unstereotype Alliance national chapter
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
