Marketing Association of South Africa launch the third Unstereotype Alliance national chapter
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The launch took place at the Loeries creative festival in Johannesburg and represents a commitment to phase out harmful stereotypes in advertising. In addition to MASA and the Loeries, local cinema operator Ster-Kinekor pledged its support as an ally member, and Facebook Africa, Google, Nando’s, and Unilever joined as corporate members.
Local Unstereotype Alliance members led a panel discussion on ways to eradicate gender stereotypes in advertising. During the session, they shared insights such as the fact that while women hold 64% of global consumer spend, 90% of Chief Marketing Officers are men and that a progressive approach to advertising increases purchase intent by 18%.
For more information, please contact MASA.