The group provides a forum for best practice and insight exchange and creates frameworks for members on how to deliver on more inclusive marketing that can help drive measurable return on investment.
Inclusive Marketing Community overview
WFA Inclusive Marketing Community
The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
Join the CommunityKey resources
Inclusive Gen AI Marketing Framework
A voluntary framework to help brands leverage AI as a driver of inclusive brand growth
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Guide to Inclusive Insights
A voluntary framework for consumer insights leads seeking to embed inclusion into consumer research, data interpretation and strategic desicion-making
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Guide to Inclusive Production
Recommendations to tackle barriers to implementing Diversity, Equity and Inclusion initiatives in content production.
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Guide to Supplier Diversity
Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Guide to Inclusive Media Planning and Buying
A voluntary guide to help advertisers build media plans that are representative of today’s society, as well as play a role in building a media ecosystem where diverse voices thrive.
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Guide to Progressive Gender Portrayals in Advertising
A voluntary framework that highlights 12 key areas where bias can occur.
See more Upcoming Community events
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
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The WFA Inclusive Marketing Community is a global client-side forum for best practice and insight exchange for senior marketers who share the common belief that more inclusive marketing helps drive measurable return on investment.
Our ambassadors
Susan Akkad Susan SVP Corporate Innovation, The Estée Lauder Companies
Efrain Ayala Efrain Global Director of Diversity and Inclusion, Marketing, Reckitt
Jerry Daykin Jerry Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs), RBI
Related content
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The Economic Costs of Keyword Blacklists for Online Publishers
Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to inappropriate content, including for LGBTQ+ news publishers which are facing a struggle for survival
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Advertising & policyInclusive marketingUnstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Being Black in Corporate America: An Intersectional Exploration
Read more about "Being Black in Corporate America: An Intersectional Exploration"A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
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It's in the bag: Black consumer's path to purchase
Read more about "It's in the bag: Black consumer's path to purchase"An analysis of African Americans' growth in purchasing power that makes the case for diversity in advertising.
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The Unstereotype Metric
Read more about "The Unstereotype Metric"Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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A Diversity Report for the Advertising/ Marketing Industry
Read more about "A Diversity Report for the Advertising/ Marketing Industry"This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino.
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The Black Pound Report
Read more about "The Black Pound Report"The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media industries, and investigates the impact of the term BAME and its effects on an individual’s self-perceived identity and socio-economic status in British society.
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Inclusive marketingWFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
Read more about "WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising"Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, CEO of WFA
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Advertising & policyInclusive marketingWFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
Contact
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Camelia Podgorean
c.cristache@wfanet.org -
Zoe Steele
