Global Consumer & Market Insights Senior Manager

Description

About the job

Job description:

LIPTON Teas and Infusions is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2, PG Tips and Brooke Bond. We are truly united in one purpose: growing a world of wellbeing to generate value for all.

A standalone company owned by CVC Capital Partners Fund VIII since 2022 and with a dedicated single-category focus, we are well positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the communities we serve as well as the wider world. Present in over 100 countries with an annual revenue of approximately EUR 2 billion, we have 9 production factories in four continents and our brands reach hundreds of millions of consumers every day.

Under the ownership of CVC since 2022 and combining the strength and scale of our brands with a focus on speed and agility, LIPTON Teas and Infusions is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day. E-commerce acceleration is at the heart of the strategy, and we are keen to have talented experts to join us on this exciting journey.

We put consumer love & science at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.

Be part of our amazing blend. Come and grow yourself and, in turn, help us to grow a world of wellbeing!

Your Role:

You will be part of the dynamic Global Consumer & Market Insights (CMI) team of Lipton Teas & Infusions, reporting directly to the Global Head of CMI and will play a key role in our functional transformation journey to becoming a future facing, category & consumer led, insights driven organisation.

The role of the Global Consumer & Market Insights Manager is to be a strategic day-to-day partner to the Global Marketing teams for all brand and Value Creation Plans (VCP) related subjects.

Your responsibilities will include but will not be limited to:

• Own the multi-country learning plan for our Global Brands, planning and delivering it in partnership with external research agencies.
• Identify growth opportunities for our Global Brands, leveraging existing consumer and market understanding and, if and when necessary, lead the setup and execution of demand spaces, U&A or market structure studies.
• Lead Global Brands situation analysis including competitor analysis by leveraging syndicated sources of data, as well as ad-hoc research and existing category/country analyses.
• Generate multi-country behaviour changing insight & identify effective levers of consumer engagement in all areas of the consumer journey, applying Laws of Growth principles:
• Portfolio and architecture: own and competitor brand portfolio mapping, brand architecture and stretch, brand/product/pack/price architecture, understanding consumer groups.
• Innovation: Product innovation development research, product and pack design guidance.
• Brand equity understanding and building: communication, product/packaging, assortment, pricing, communication development.
• Shopper understanding: understanding of shopper journeys and missions in diverse retail environments.
• Communicate all learning and insights in a compelling way to drive action: ensure presentations and reports are clear and inspiring, using strorytelling techniques.
• Collaborate with other members of the Global CMI team as well as regional and market CMI colleagues, proactively sharing knowledge and seeking out and synthesizing existing learning.

Key interfaces:

Reporting to Global Head of CMI

Internal:

CMO

Global Brand GM’s

Global Marketing teams

Global Category Director

Global CMI colleagues

Innovation team R&I

Country Marketing directors & teams

Local CMI colleagues

External:

Research, Data, Analytics & Consultant agency partners

Tea & research Industry experts and forums

Customers, Creative and Media agencies

Required Knowledge and Experiences:

• 10 to 15 years of experience in market research or relevant fields driving holistic brand growth through deep and broad consumer insights & foresights.
• Proficient in translating business questions into learning plans and research recommendations.
• Proven experience with traditional research methodologies, as well as agile approaches.
• Capable of using self-service tools (structuring, writing and setting up questionnaires in platforms. Analysis of results)
• Able to synthesize data from different sources into a well-structured story with clear implications.
• Working knowledge of Laws of growth principles (Mental, physical and portfolio availability) and its application in research methodologies.
• Multi-country experience in designing and executing research at cross-country level. Demonstrated ability to work across different countries and cultures (ideally, developed and developing markets).
• Track record of embedding insights in complex organizations
• Experience working at a strategic level, leveraging consumer and market knowledge to influence short- and long-term business decisions.

Required Skills:

• Breadth of knowledge of research methodologies, both qualitative and quantitative.
• Use of syndicated data sources to conduct competitive and market analysis.
• Digital and data savviness. Data analytics and data product understanding a plus.
• Curiosity and hunger for change and innovation.
• Continuous learning mindset
• Not fearful of acting with a minimum of planning and/or adapting to quick changes; resilient.
• Strategic and holistic thinking
• Strong communication and influencing skills
• Strong Business acumen
• Impact & results oriented, with a bias towards action.
• Business partnering & stakeholder management
• People Leadership Skills (Internal and external). Ability to build, inspire, and coach a team in virtual and cross-cultural environments

A Great Place to Grow

Here at LIPTON Teas and Infusions, we grow a world of wellbeing to generate value for all.

Grow your LEADERSHIP – Thought leader or people leader, we want to help you to truly realise your potential. With a strong internal nurturing network and a focus on your development, you can grow your leadership with us. When you grow, the world around you will grow.

Grow your VALUE - To foster your learning, we offer big, fulfilling roles within an empowering and entrepreneurial climate. You will have the space to take ownership and to make your mark – and you will be rewarded for the value that you create.

Grow your IMPACT – We are unique in our industry - from our tea estates to our factories, labs and offices, we innovate sustainably and drive value for all. We grow a world of wellbeing, from seed to sip. You can truly leave your mark on our company and on the planet -through the meaningful work that you do.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change, and we grow. We believe in connections over hierarchies and (work) levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.