Nike - Bringing the gym home

Nike Training Club partnered with Douyin, the Chinese version of TikTok, to stage a live-streamed workout event for those who can’t access gyms or workout facilities. The event encouraged people to stay active and focus on their health during the crisis, providing them with workout routines designed to strengthen their muscles, and, in turn, their immune system.

Brand owner(s): NIKE

Market: China

Source: Financial Review