Diageo - Raising spirits (and Irish stout)

Guinness made the best of the situation with a unifying ad from Philadelphia-based agency Quaker City Mercantile. The spot never specifically mentions coronavirus but the ad alludes to the fact that the holiday won’t be the same this year. “Don’t worry, we’ll march again,” says an Irish-accented voiceover against parade and party scenes that this year are unlikely to occur, including Chicago’s tradition of dyeing the Chicago River green, which has been postponed.

Brand owner(s): Diageo

Market: USA

Source: AdAge