Chipotle - Virtual get-togethers over Mexican food

Chipotle, the Mexican grill chain, has been offering customers virtual get-togethers on Zoom as part of their ‘Chipotle Together’ campaign. Every day for one week, it used Twitter to invite up to 3,000 fans to join a video conference and enjoy a mixture of entertainment and prizes. Each session comprised Chipotle-inspired presentations, celebrity guests and chances to win vouchers for free online deliveries.

Brand owner(s): Chipotle

Market(s): USA

Source: AdWeek