Ford - Payment relief

Ford is pulling all national ads promoting its vehicles and will replace them with a new campaign describing how it is responding to the coronavirus, including giving Ford Credit customers some payment relief. The effort includes two new spots, “Built to Lend a Hand” and “Built for Right Now,” from Wieden+Kennedy New York, which play off the automaker’s regular tagline, “Built Ford Proud.”

Brand owner(s): Ford

Market: USA

Source: AdAge