Alcohol brands provide a good accompaniment to remote clubbing
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JD.com and Chinese music label Taihe Music Group have partnered to create an online clubbing experience, partnering with major alcohol brands to enhance the experience. The Chinese e-commerce giant is hosting a three-hour show each week with talent from Taihe Music Group, during which it sells imported liquor brands that viewers can buy directly from the stream.
Brand owner(s): AB InBev, Carslberg, Pernod Ricard
Source: The Drum