AB InBev, Carslberg, Pernod Ricard - Virtual clubbing

JD.com and Chinese music label Taihe Music Group have partnered to create an online clubbing experience, partnering with major alcohol brands to enhance the experience. The Chinese e-commerce giant is hosting a three-hour show each week with talent from Taihe Music Group, during which it sells imported liquor brands that viewers can buy directly from the stream.

Brand owner(s): AB InBev, Carslberg, Pernod Ricard

Market: China

Source: The Drum