Nike - Stay inside. Just do it

Nike - Stay inside. Just do it

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Social distancing solidarity from Nike

Article details

  • Author:WFA

    WFA

Case studies
21 March 2020

Nike's latest campaign advocates for the need for social distancing in the fight against COVID. The ad states: "If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world." Within an hour of its release, a batch of Nike athletes had posted the ad on their social media channels, including Cristiano Ronaldo, Tiger Woods and Carli Lloyd.

Brand owner(s): Nike

Market(s): USA

Source: The Drum

Article details

  • Author:WFA

    WFA

Case studies
21 March 2020