AB InBev, Bacardi, Brown Forman, Carlsberg, Diageo, Heineken, Pernod Ricard, Super Bock, BrewDog - The secret ingredient

AB InBev, Bacardi, Brown Forman, Carlsberg, Diageo, Heineken, Pernod Ricard, Super Bock, BrewDog - The secret ingredient

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Alcohol brands pledge alcohol to make hand sanitiser 

Article details

  • Author:WFA

    WFA

Case studies
23 March 2020

Brewers and distillers around the world are getting involved in efforts to ramp up production of hand sanitiser, either by pledging alcohol as a key ingreditent for hand sanitizer companies, free of charge, or even repurposing their production line to produce the must-needed resource.

Brands: AB InBev, Bacardi, Brown Forman, Carlsberg, Diageo, Heineken, Pernod Ricard, Super Bock, BrewDog

Market(s): Several

Source: DiageoReutersKentuckyCNN;
Heineken

Article details

  • Author:WFA

    WFA

Case studies
23 March 2020