APR - Content fit for remote working
APR advises on how to make top-quality content from a distance
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APR has released a bulletin with information on how to adapt content production process in the face of the pandemic. The advice ranges from policy (being aware of government and World Health Organisation guidelines), to consumer trends (the spike in e-commerce and consumers’ responsiveness to user-generated content), to practical considerations to reduce contact and take advantage of remote working (employing CGI and audio).