Ikea - 'Stay Home Catalogue' for bored kids

Ikea - 'Stay Home Catalogue' for bored kids

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Furniture is fun in catalogue filled with activities for children

Article details

  • Author:WFA

    WFA

Case studies
25 March 2020

20200406_ikea-stay-home-catalog-3x2.webp

IKEA has a solution for bored kids during the pandemic: its catalog. The promotional publication has been doubled up as a workbook for kids. Inside, IKEA’s KALLAX bookshelves serve as a tic-tac-toe grid. Other pages include coloring sheets that send kids searching for ALLEN keys and mazes that challenge children to find their way to the store.

Brand: IKEA

Market: Israel

Source: DesignTaxi

Article details

  • Author:WFA

    WFA

Case studies
25 March 2020