Unilever - a friend in need

Unilever - a friend in need

1 minute read

Global FMCG brand checks in on its partners

Article details

  • Author:WFA

    WFA

Case studies
25 March 2020

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Unilever is, amongst other measures, considering early payment to agencies and other small and medium-sized suppliers that may be struggling in the current situation. As Alan Jope, their CEO, explained: "We hope [...] that by helping to safeguard our workers’ incomes and jobs, we are giving some peace of mind during these uncertain times. Our strong cash flow and balance sheet mean that we can, and should, give this additional support."

Brand(s): Unilever

Market(s): to be defined

Source: Campaign

Article details

  • Author:WFA

    WFA

Case studies
25 March 2020