Sveriges Annonsörer, Sweden

The Swedish association launched a COVID-19 support and insights hub to better support their members in these challenging times. This includes a regularly updated report on COVID-19’s impact on Swedish brands, a Facebook group that allows people to share how brands are responding to crisis and a CMO support line. The association also has a mobile app to provide their members with instant access to industry insights, inspiration and knowledge, in collaboration with renowned Swedish marketing journalist Carin Fredlund.