Hasbro - Bringing home the fun

Hasbro - Bringing home the fun

1 minute read

Instead of Nerfing advertising, Hasbro Play-does it online

Article details

  • Author:WFA

    WFA

Case studies
31 March 2020

Hasbro's new content marketing program is targeted at families looking for things to do while home during school closures. The Bring Home the Fun website features games and activities for kids, as well as suggestions for projects that include Hasbro toys like Play-Doh crafts and trick-shot challenges for Nerf blasters. There are mindfulness videos and parenting articles about how to teach kids gratitude and purpose. Parents can share their tips using the #BringHometheFun hashtag.

Brand: Hasbro

Markets: Global

Source: Marketing Dive

Article details

  • Author:WFA

    WFA

Case studies
31 March 2020