Adding value in a time of crisis
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The WFA’s Sourcing Board has put together a list of tips for adding value to marketing procurement at this time. They promote face-to-face discussions with strategic partners over video chat, candidness and brevity when getting to the point (avoiding impersonal condolences). They also address the importance of listening to others, whether that be to partners’ financial concerns, their ideas for digital campaigns, or to colleagues with outside experience of effective coronavirus measures, especially those in Asia.
The full article can be read here.