L’Oréal, Essity, Reckitt Benckiser - Sending the right message

WFA members L’Oréal, Essity and Reckitt Benckiser are teaming to encourage consumers to shop responsibility during the coronavirus outbreak. Messages are appearing on the companies' respective websites, reinforcing UK government messaging that people should stay home, stay safe, respect elderly shopping hours, keep two metres apart, support NHS shopping hours and only buy what you need.

Brands: L’Oréal; Essity; Reckitt Benckiser

Market: UK

Source: The Drum