McDonald's - an unskippable ad you'll be glad you watched

McDonald’s Russia has been running an unskippable preroll spot in recent weeks with a simple but well played premise: wash your hands. The pre-content ad consists exclusively of a pair of hands being thoroughly cleaned in a sink with soap and running water for the WHO recommended 20 seconds. Launched for Russian viewers on March 23, the ad has been viewed more than 120 million times.

Brand: McDonald’s

Market: Russia

Source: AdWeek