McKinsey & Company - Keeping it brief

Management consulting firm McKinsey & Company are issuing regular briefs updating business leaders with current perspectives on the pandemic and advice on how to best manage it. Two recent think-pieces, ‘Beyond coronavirus: The path to the next normal’ and ‘Safeguarding our lives and our livelihoods: The imperative of our time’ outline the five time frames business leader need to plan for and the steps brands can take to limit socioeconomic disruption respectively.

Source: McKinsey & Company