Reckitt Benckiser - Spreading facts

Reckitt Benckiser - Spreading facts

1 minute read

Mucinex campaign washes customers' hands of fake news

Article details

  • Author:WFA

    WFA

Case studies
23 April 2020

s3-mucinexcovid19_8.75x11.5_v25--default--1280.jpg

Reckitt Benckiser brand Mucinex has launched a campaign titled "Spread Facts, not Fear", featuring a number of images illustrating best practices for staying safe during the COVID-19 epidemic. In addition, every ad directs viewers to covid-19facts.com – a website with up-to-date information compiled from the WHO, Johns Hopkins and other international experts.

Brand: Mucinex (RB)

Market: Global

Source: The Drum

Article details

  • Author:WFA

    WFA

Case studies
23 April 2020