Carlsberg - Adopt a keg

Carlsberg - Adopt a keg

1 minute read

Carlsberg launches initiative to support local bars

Article details

  • Author:WFA

    WFA

Case studies
4 May 2020

To support local bars in its homeland, Carlsberg allows its customers to adopt a keg. Scanning a bottle or can of Carlsberg will fill their virtual keg, and four beers will earn the customer two free pints which can be redeemed at their favourite bar or pub once lockdown is lifted.

Brand: Carlsberg

Market: Denmark

Source: Shots

Article details

  • Author:WFA

    WFA

Case studies
4 May 2020