Boots - Ethical ad-tech and the land of Soap & Glory

Boots’ Soap & Glory has made use of ad-tech to support The Hygiene Bank, a charity working to provide those in poverty with access to basic toiletries. Interacting with a Soap & Glory ad will give the viewer a free donation to the charity, before taking them to Boots’ other channels, where they can buy products that further donate to The Hygiene Bank.

Brand: Boots

Market: UK

Source: The Drum