Orange - Ads to say "hi" to granddad

Orange - Ads to say "hi" to granddad

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Orange donates airtime to let family members communicate with elderly relatives

Article details

  • Author:WFA

    WFA

Case studies
13 May 2020

Orange.png

Telecommunications company Orange has donated nine prime-time TV advertising slots across four channels to allow its customers to talk to their elderly relatives who might not be familiar with videoconferencing apps like Zoom or Skype. Since the platform went live on April 10, over a thousand messages have been recorded.

Brand: Orange

Market: France

Source: AdAge

Article details

  • Author:WFA

    WFA

Case studies
13 May 2020