Mastercard - Teeing off virtually

Mastercard - Teeing off virtually

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PGA TOUR juggernauts duke it out in golf sim

Article details

  • Author:WFA

    WFA

Case studies
14 May 2020

PGA TOURS pros Justin Rose and Graeme McDowell faced off in virtual golf in golf simulator WGT as part of the Mastercard Challenge. Taking to a virtual emulation of Pebble Beach’s front nine holes, the competition eventually saw McDowell come out on top. During the livestream, McDowell offered ten Mastercard cardholders the opportunity to receive a personalized video message, either an expert golf tip, congratulating a loved one, or giving some words of encouragement to the COVID-19 frontline responders they care about the most.

Brand: Mastercard

Market: US

Source: Mastercard

Article details

  • Author:WFA

    WFA

Case studies
14 May 2020