IKEA - A family's cushions are their castle

IKEA - A family's cushions are their castle

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IKEA releases manuals for transforming furniture into forts

Article details

  • Author:WFA

    WFA

Case studies
25 May 2020

IKEA FORT.jpg

IKEA Russia has produced instructions for making forts, wigwams, tents and castles using everyday pieces of furniture. While the six manuals depict IKEA’s products, they also encourage the use of “similar ones” if you don’t have them. It’s a great idea helping families play together and pass the time with just common household objects.

Brand: IKEA

Market: Russia

Source: Creative Review

Article details

  • Author:WFA

    WFA

Case studies
25 May 2020