Mattel - #KeepPlaying

Mattel has launched a free digital platform called Mattel Playroom, which encourages kids to #KeepPlaying and gives tips to parents and caregivers. The online resource features activities and content from iconic brands Barbie, Fisher Price, Hot Wheels, Thomas and Friends, and more.

The company has also launched the new #ThankYouHeroes toy lines, the net proceeds of which will go to #FirstRespondersFirst, a fund to support healthcare workers. And as play is never cancelled, Mattel has also donated thousands of toys to children in need.

To assist hospitals, the toy maker has also produced thousands of masks and hundreds of thousands of face shields, and donated thousands of surgical and N95 masks.

Market: Global

Source: Mattel; Forbes; BBC