WFA's Inclusive Marketing Community presents:
Building on insights from 10,000 in-depth interviews with advertising and marketing professionals in 27 markets, this report reveals the scale of the diversity challenge facing the profession.
The Global DEI Census 2021 provides detailed insight into how the global industry is performing on a wide range of metrics and covers all protected characteristics – race, national or ethnic origin, colour, religion, age, gender identity or expression, family status or disability – as well as positions, salary and most importantly, lived experiences in the workplace.
The research questionnaire was a shortened version of one developed in the UK for the AA/ISBA/IPA-led All In Census led in March 2021. AA and ISBA were enormously generous in terms of sharing their learnings from the UK experience.
In total, WFA counted on the support of more than 160 organisations operating at global, regional and local level. That makes this effort the single biggest collaboration in the history of the global marketing industry.
The output is in-depth insight into the lived experiences of more than 10,000 people across our industry, insights that will enable us to drive change. To all those who partnered with us and to all those who responded to the survey, we are incredibly humbled and grateful.
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