Tech & tools in marketing procurement

This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.

31 respondents from 23 different companies took part, representing over 9 different industry sectors. WFA members were asked a series of questions concerning their reliance on tech & tools to deliver their procurement goals. The surprising highlight of this report is that many of the tools are still very spend, cost or procurement focused but not yet driving marketing effectiveness.

Flock Associates added their perspective and insight to harness marketing procurement technology more effectively.

It’s really helpful for us to know what kind of people are interested in WFA’s work. This helps us develop more useful content in the future. We won’t ask for any personal details (unless you want to know more about WFA), but we would love to know (anonymously) what organisation you work for and your level of seniority.

Our privacy statement explains in more detail what we do with your personal data, as well as your related rights. You can review our privacy statement here.

For more information or questions, please contact Laura Forcetti at l.forcetti@wfanet.org