Benchmark on Global digital marketing organisation/configuration
Marketing Organisation & Strategy
1 minute read
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as the strengths and opportunities associated with setting up a separate digital organisation.
Article details
-
WFA
Benchmarks & surveys
9 March 2015
Share this post
This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.
Article details
-
WFA
Benchmarks & surveys
9 March 2015
