Survey on Global Marketing Category Management

Survey on Global Marketing Category Management

Marketing Organisation & Strategy
1 minute read

Research on the management, supply base and sourcing resources against over 15 marketing categories.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 June 2015

This content is exclusively available for WFA members.

Associated topics

Tags: Benchmarks & surveysMarketing procurementOrganisation & structureMarketing Organisation & Strategy

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 June 2015

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