Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM

Jamshed Wadia, head of digital for the Asia-Pacific region at Intel, has been named as the first APAC chair of the World Federation of Advertisers (WFA) DIGITALFORUM.

The announcement comes soon before the group is scheduled to meet for the second time in Singapore having come together for its inaugural meeting in July last year. It brings together senior digital marketing experts from across APAC with a view to sharing insight on how best to optimise digital marketing strategies.

Jamshed will work alongside EMEA chair Jonny Freeman from BP to help marketers from around the world share experiences and learnings about how online experiences can fulfil their potential in enhancing fully integrated marketing communications strategies and executions.

Jamshed has more than 18 years' experience in marketing and sales with a focus on digital marketing, social media and eCommerce. He is currently head of digital marketing and media at Intel Asia-Pacific and Japan, responsible for all strategy and execution across digital content, paid media, digital platforms and real-time analytics for Intel.

Participation in the DIGITALFORUM helps marketers keep on top of the fast changing landscape and tackle priority topics including digital transformation, digital marketing capabilities (both internally and with agency partners) as well as understanding digital ROI, data-driven marketing and effective content generation and dissemination.

A key objective is to help improve integration and the development of digital capabilities across the whole company, not just via local centres of excellence.
The WFA'S DIGITALFORUM was first established in 2008 and now has more than 300 members globally. Membership of the group comes from all areas of WFA member companies and reflects the fact that digital now impacts on every aspect of the business.

The next APAC meetings are due to be held in Singapore on July 9 and in Hong Kong on November 18.

"I'm thrilled to be the first chair of the WFA's DIGITALFORUM for the APAC region. We operate in a complex and fast-moving landscape and by sharing expertise, learning and experiences members will be able to accelerate their company's digital transformation," said Jamshed.

The DIGITALFORUM is one of five marketing groups that WFA brings together throughout the year across Asia-Pacific. The others are the WFA's CMOFORUM, IMCFORUM, MEDIAFORUM and SOURCINGFORUM, which bring together regional CMOs and senior marketers with regional marketing, media and procurement responsibilities respectively.

For more information, contact Rob at r.dreblow@wfanet.org