US marketers acquire the Advertising Educational Foundation

The Advertising Educational Foundation (AEF) has become a subsidiary of the Association of National Advertisers (ANA) as of 1st July.

The ANA/AEF partnership will broaden the industry's presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising's role in culture, society, and the economy.

Bob Liodice, President and CEO of the ANA, said: "This alliance will strengthen the connections between the advertising and academic communities. Importantly, our deep integration with professors and students will encourage the very best talent to join and stay with our industry".

The AEF was created in 1983 as a non-profit, operating foundation with the mission to enrich the understanding of advertising in society, culture, history and the economy. It is supported by ad agencies, advertisers and media companies.

For more information contact the ANA.