Australia: AANA Marketing Dividends returns

The Australian Association of National Advertisers (AANA) returns on Australian business channel Sky News Business with the second season of its content series Marketing Dividends.

The series was created to elevate the profession of marketing and explain the value marketing brings to businesses and the wider economy. The first season of 12 episodes won the WFA President's Award for "Outstanding Leadership in the Marketing Industry" in 2015.

The second season kicked off on 14 June with guests David Scribner, Head of Virgin Mobile Australia, and Vittoria Shortt, Group Executive, Marketing and Strategy at Commonwealth Bank. They discussed the key role of the marketer in driving and championing innovation. The second episode, which aired on 7 July, welcomed Georgina Williams, Group Executive Marketing & Corporate Affairs at AustralianSuper, to discuss how her company was engaging millennials in a digital and data-driven world.

Marketing Dividends is hosted by James Hier, CEO of MEC, and Nadine Blayney, Deputy Business Editor at Sky News Business. You can watch the full episodes here.

For more information, contact AANA.