UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract
Share this post
The Framework Agreement for Media Buying & Planning Services was launched in April 2016 to serve as guidelines for UK advertisers when dealing with their media agencies. The contract calls for greater transparency in client-agency relationships especially when it comes to digital media.
Phil Smith, ISBA's newly appointed Director-General, said: "In the light of P&G's recent announcement of contract reviews worldwide, calling for transparency and digital standards, this collaboration with the7stars is a hugely important first step in providing UK advertisers with the tools to help enable the clean and transparent media supply chain envisioned in Mark Pritchard's speech."
For more information, contact ISBA.