Belgian advertisers tackle global ad trends

Organised annually by the Belgian Advertisers Association (UBA), UBA Trends Day aims to put a spotlight on the latest trends in communications, consumer insights, brands and media.



Trends in content, organisation, data, digital, experiential marketing, technology and video were presented by familiar industry names that made up the event’s international speaker line-up. Known futurist Patrick Dixon shared his insights on the future of marketing – Fast, Urban, Tribal, Universal, Radical, Ethical.

Maria Mujica, Global Leader of Mondelēz’s Fly Fearless, spoke about how organisations can unleash creativity through collaboration and change.



Bob Liodice, President and CEO of ANA, presented on how advertisers must navigate the digital world by reclaiming control of marketing and media budgets, taking risks and being socially responsible.

For more information, please visit the event website or contact UBA.