The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes Lions International Festival of Creativity.
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Nearly 25 industry leaders came together and affirmed their commitment to a global and universal agenda to tackle unhelpful and harmful gender stereotypes in advertising. Participants agreed to develop a roadmap and tools to set standards for content creation and achieve progressive gender portrayals. They further decided to define gender diversity goals for the workforce, in particular in senior and creative positions; and measure change annually, including third-party measurement, for transparency and accountability, with a view for substantive impact by 2020.
More information about the initiative can be found here.