Peruvians reward brands with purpose

The Peruvian Association of Advertisers (ANDA Peru) have brought together marketers, creatives and media professionals for their annual ANDA Awards (‘Premios ANDA’) in Lima.

For the last 15 years, the award has sought to identify marketing best practices and recognise outstanding industry contributions to the world of commercial communications.

"This year we focused on brand purpose, hence the motto for the awards, "brands with soul". We received over 100 cases and hope that this is validation that the ANDA Awards continue to recognise both good business results and companies' ethical commitment to give value back to society”, said Bernardo León, ANDA Vice-president.

Campaigns from Coca-Cola, Nestlé, PepsiCo and Backus SABMiller won several awards. Vanessa Ratto Grellaud, Marketing and Corporate Affairs Manager at local insurance company Pacífico Seguros, was named Advertising Personality of the Year. Also, Wunderman Phantasia bagged Best Creative Agency of the Year, while Zenith Media and IPG Mediabrands Peru both took home the Best Media Agency of the Year award. The full list of winners can be found here.

For more information, visit the event page or contact ANDA Peru.