Finnish association names new Managing Director

Riikka-Maria Lemminki joins the Association of Finnish Advertisers (Mainostajat Litto) as Managing Director. She takes over from Ritva Hanski-Pitkäkoski who held the post for more than 16 years.

On her new role, Riikka-Maria said: “My intention is to bring us even closer to smaller companies and expand the spectrum of our membership. We are going to utilise digitalisation more effectively in the development of the association. We will strive to support the success of companies and further champion the role of marketing in Finland.”

Riikka-Maria has extensive experience in marketing, sales, customer relationship management and international trade and is an expert in digital marketing. Prior to joining Mainostajat, she was Managing Consultant at Alma Media, one the biggest media companies in Finland. She also held several marketing roles in various sectors.

For more information, please contact Mainostajat.