Finland rewards best brand builder of the year

The Association of Finnish Advertisers (ML) organised the 45^th edition of their annual Advertising Day (Mainontapaiva), one of the largest and longest-running marketing events in the country.

This year’s edition brought together over 600 marketers, agency and media professionals. The one-day event featured several Finnish thought leaders and experts on stage who shared some insights on topics and trends shaking up the industry, namely digitisation and storytelling in marketing.



Advertising Day ended with food company Fazer receiving the 100^th “Brand Builder of the Year” award for its exemplary marketing communications. Fazer invests in long-term brand building and has a clear brand and communication strategy in place that impacts all aspects of the business.

For more information, please visit the event website or contact ML.