Bulgaria raises the bar in marketing

In October, the Bulgarian Association of Advertisers (BAA) held their annual BAAwards in Sofia.

Launched in 2014, the BAAwards aims to develop the marketing profession in Bulgaria. It rewards the most successful campaigns in the country and recognises the best marketing individuals and teams who act as agents of positive change in the industry and are working towards a better, more responsible marketing environment.

"The motto of this year’s BAAwards is “Raising the bar”. The number of applications and quality of submissions has significantly increased in the past few years. The BAAwards is a mark of true professionalism and recognises the best campaigns that pave the way for the development of the entire marketing communications sector in Bulgaria," said Rossen Misov, BAA’s Executive Director.

This year’s winners were:

• Zagorka Brewery for campaign "Apple Thief "Who Am I""


• Unilever marketer Leonor Hristova for campaign "Baby Dove: No Perfect Mothers, Only Real!“


• Postbank for campaign “More Today”


• Mobiltel for “Mtel Sport”


• Zaharni Zavodi for "Sweet Times - Favorite Jam and Halva from Zaharni Zavodi"


• Coca-Cola for campaign “Coca-Cola No Sugar”


• Fibank for campaign “Fibank Digital Card”


• Decathlon for campaign “Decathlon Box Office”


• Mediapool for campaign “You Are What You Read”

For more information, please visit the event website or contact BAA.