WFA talks Better Marketing: The death of advertising?

1 minute read

At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)

Article details

Video

13 July 2018

Share this post

Associated topics

Tags: Better marketing The Economist Cannes Lions Video

Article details

Video

13 July 2018

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.

Read the interview

Global Marketer Week 2026

Stockholm

April 21-24

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

Type your search and press enter

WFA talks Better Marketing: The death of advertising?