Consumers reward the best advertising campaigns in Japan
Japanese consumers select 70 of the most effective campaigns of 2018 out of 1,409 entries
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A jury of 109 consumers selected the winning campaigns of the 57th edition of the JAA Advertising Awards organised by the Japan Advertisers Association.
The JAA Awards, unlike other industry award shows, put consumers in the driver’s seat, instead of advertisers and other industry stakeholders, in judging and determining the most effective marketing campaigns of a given year. A total of 70 out of 1,409 campaigns that were submitted received an award and covered a variety of advertising media including newspaper, magazine, television, radio, online and outdoor advertising.
The selected Grand Prix winners focused on themes such as a mother and child’s bond, positivity and hope for the future. The big winners include Ajinomoto (newspaper), NGK Insulators (magazine), Panasonic (television), Sogo & Seibu (radio), SOMPO Holdings (digital) and Toho-Towa (outdoor) while Unilever Japan received a special award from Japan’s Minister of Economy, Trade and Industry for their campaign “Dove Real Beauty ID”.
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