Swedish advertisers launch transparency guide

Digital advertising spend accounts for nearly two billion Euros in Sweden, that is more than half of the total media spend in the country. The Association of Swedish Advertisers have published a new guide to help advertisers develop a better understanding of new trends and changes in the digital advertising ecosystem and demand more transparency and better results from their ecosystem partners.



The guide was developed by the association’s Media Quality Expert Team, a steering committee created in 2018 and made up of advertisers, agencies, media owners, platforms (Google and Facebook), market researchers and academics with the aim of driving the issue of media transparency in Sweden. The industry concepts addressed on the guide are ad fraud, brand safety, viewability, measurement, pricing and scope and reach.

As a next step, seminars and trainings are planned for the coming months. The full guide can be accessed here (in Swedish).

For more information, please contact Peter Mackhé.