Better Marketing: Marketing can deliver positive social and political change
Marketing Organisation & Strategy
1 minute read
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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Presented during the Better Marketing session at WFA Global Marketer Week 2019 on March 27 in Lisbon.
Related link: https://www.wfanet.org/bettermarketing
Some key slides from this presentation:
