Filipinos celebrate brands that “get personal”
Levi’s Philippines win Grand PANAta Award
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From a record 130 entries and 74 shortlisted entries for this year’s PANAta Awards, denim jeans brand Levi’s bagged the Grand PANAta Award for their emotional holiday campaign “Get Personal”, which was praised for its successful execution and creative effectiveness.
Organised by the Philippine Association of National Advertisers (PANA), the annual PANAta Awards recognises the most creative advertising campaigns which have exhibited excellence in strategy, execution and business results, and people and organisations which embody responsible and innovative brand building.
Levi’s also took home two gold awards for brand positioning and customer empowerment. McDonald’s Philippines won the most awards, bagging five gold awards for marketing innovation, brand CSR and customer empowerment for several campaigns. All winners can be found here.
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