How a good scope of work program can benefit an organisation

As shown in a recent WFA study and webinar, a large number of member respondents acknowledged that scope of work is often ill defined - with 45% only providing a ‘reasonably detailed’ scope and 24% simply providing a rough outline. Given that agencies cannot cost appropriately without clear knowledge of expectations, this is a recipe for problems in the relationship down the line.

In this context, our strategic partners Decideware are providing tips to our network on the values, creation and implementation of a high quality scope of work program.

By having a standard scoping process and normalised values in the program, marketers and agencies:
- Know who is responsible for creating the different components of a scope,
- What work has exactly been agreed to,
- Who in the agency would be working on it,
- and a transparent approval process.

There have been use case studies showing that the scope cycle time from scope creation to approval has improved with a 60% reduction in time, allowing agencies to begin work earlier in order to meet deliverable deadlines.

Members can download the paper here.