Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

2019 was a landmark year for WFA, with a record-breaking increase of 15% in membership growth. These additions, representing a range of industries and geographies, include Asahi, Avon, AXA, Bayer, Chanel, Dole, Dr Oetker, Essity, Gojek, Merck, Microsoft, Nomad Food, Sky, Tesco, Tetra Pak and Upfield.

Currently, WFA counts 120 corporate members and 60 national associations. Among the new companies are WFA’s first insurance brands in the form of AXA Group, the world’s second-biggest insurance firm, as well as multinational technology company Microsoft, who recently became one of only three U.S. public companies to break the trillion-dollar market cap.

WFA’s representation of Asia-Pacific members also increased ahead of Global Marketer Week in Singapore, with brands like Asahi, AIA Group, and Gojek joining companies like Etihad, Singapore Airlines, Maxis and TATA. This sustained growth in Asia-Pacific reflects the continued relevance of the region as a generator of growth for brands worldwide: in a 2018 WFA member barometer 72% of respondents said that it would be their main source of growth in the next five years.

WFA CEO, Stephan Loerke, commented, “2019 was an exceptional year for WFA. This is our third consecutive year of sustained double-digit growth. Now more than ever we are uniquely positioned to address the issues that matter to marketers and society at large. Our network is the strongest it has ever been and I foresee it getting stronger as we enter this exciting new decade”.

Should you want to learn more about WFA membership, please contact Claire Mullen, Director, Member Services, at c.mullen@wfanet.org.